The Open Road: RV Sales Boom

RV's just got futuristic: The Basecamp Airstream
Add a car. and this is a silver bullet for your lifestyle

The all-American way to go off the grid is of course with a recreational vehicle – an RV.

Buckle up. Open road. Highway 66. Freedom. Yes mam!

Last week thousands of Americans gathered at Grand Rapids, Michigan for a celebration of this off-piste culture. ‘The Grand Rapids Camper, Travel & RV Show’. On the bill were classic RV’s such as the Basecamp Airstream – a small silver travel trailer of just 16 feet long and weighing less than 3,000 pounds equipped with solar energy, shower and toilet- as well as lifestyle gurus Greg & Cori Young and John Holod.

Hungry for travel and adventure,the Young’s sold all their possessions, bought an RV and now live life on the road.To support themselves they found ways to work with their travel and now advise other campers on how to install and utilise solar energy.

According to the Recreational Vehicle Industry Association (RIVA), RV sales in 2016 were the highest they’ve been in over a decade with 400,000 RV’s sold in 2016. In fact, an estimated 8-9% of US household now own an RV.

John Holod is a documentary maker about all things RV and is best known for work such as ‘Alaska: RV Adventure of a Lifetime’ and ‘The Great Rocky Mountain RV Adventure’.He has travelled over 600,000 miles in various RV’s and was awarded the “Distinguished Achievement in RV Journalism Award” by the Recreational Vehicle Industry Association.

What both Holod and the Young’s prove is that a life full of movement and travel is entirely possible, and is not exclusively reserved for the rebellious likes of Peter Fonda and Dennis Hopper.

The General Manager of the American RV, Chad Neff, said that due to low interest rates, low fuel prices and high customer confidence RV’s are experiencing a boom in sales (he took over 50 campers to the Grand Rapids show and expects to sell them all).The demographics of his customers range from millennials all the way to retiring baby boomers, all sharing one thing in common- a passion and drive for adventure and a world outside a TV screen.

If the ‘Grand Rapids Camper, Travel & RV Show’ shows one thing it’s that living off-grid and on the road is becoming increasingly common- (in American accent) I sure know what I’ll be doing next summer!

 

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