Go Gooshing

Goosh till you swoosh

Don’t go shopping, go gooshing. The Ethical Company Organisation (ECO) has launched a new ethical products web site, listing products sold by ethical companies that care about animal rights, human rights and the environment. Look out for the sign on the right, to tell you that a company has joined the scheme. Buying their stuff sends a message to the companies that are not ethical as well as to ones which are.

ECO’s scheme launched in 2004 — the first 20 companies to gain accreditation status included the Caurnie Soap Company, the Ecology Building Society, Eskimo Media, Ethical Investments, Good Energy, Green Energy, Green People, Green Stationery, Hemp Garden, Honesty, Innocent Drinks, Investing Ethically, Medivac, Mooncup, Naturally So, Organico, Redwood Wholefoods, Skiano Atmos, Tropical Wholefoods & Natura Organics.

The Ethical Company Organisation’s accreditation process researches each company’s record within over 50,000 records from as far back as 1989. Their independent study spans News Reports, Court Reports, Public Complaints, and campaign information from non-government organisations like Friends of the Earth, Greenpeace and Christian Aid.

The latest Companies invited to apply include: Aga Raeburn, Alliance & Leicester, Asics, Bahlsen, Belling, Caf direct, Casio, Chelsea Building Society, CIS Environ Trust, Co-Op Bank, Dell Computers, Dellungo, Derbyshire Building Society, Dyson, Ecotricity, Ecover, Green & Blacks, Lowe Alpine, Percol, Pure, Royal & Sun Alliance, The Body Shop, Triodos Bank and Viridian.

The only questions now is whether gooshing will enter the language in the same way as Googling did. What is the goosh equivalent of shop till you drop? Somehow Goosh till you swoosh does not have quite the same ring.

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