The twisted path to Live Earth – Exclusive

By Brendan Montague

Live Earth London

THE CAMPAIGN against climate change meets the world of celebrity today when Madonna, the Red Hot Chili Peppers and Razorlight take the stage in London for Live Earth. New York gets the newly-reformed Police, Bon Jovi, KT Tunstall and the Smashing Pumpkins, and five other cities around the globe are hosting major concerts.
But Off-Grid can reveal how British environmentalists who began the move for a climate change concert were forced into the margins and their attempts to reduce carbon emissions replaced with a series of hopeless gimmicks.
They claim Live Earth became a huge PR-driven machine with multi-national companies who have disputable green credentials – like Smart cars, Pepsi and Philips – jumping on the green bandwagon.
The unprecedented event is being led by Al Gore with millions of people urged to