The accidental environmentalist
We celebrate the achievements of small, unknown, off-grid pioneers on these pages. But billionaires are people too! Here are a few who are doing their bit for the planet, and making a few gazillion on the side. Do they feel guilty at the contradiction between their wasteful businesses and the priorities of climate change? I doubt it.
Richard Branson started his business life with a single record store in Notting Hill that offered waterbeds for stoned people to lie on while listening to music, and launched Virgin Fuels in 2006, to aid of research into renewable energy.
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His transport business will provide up to