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Earth day is in danger of being rendered meaningless by the weight of corporate messages attached to what was once a purely environmental celebration.

Take the New York Times so called Green Issue last Sunday. Key advertisers included Delta Airlines, Chevrolet and Starbucks – Starbucks – have they no shame? — now I know the paper has to keep making money, but isn’t that rather like having a Holocaust issue and featuring an ad from Daimler Benz?

Other advertisers included: ABC Home Furnishings, Inc.; Advanced Micro Devices; The American Clean Skies Foundation; American Committee for the Weizmann Institute of Science; Bessemer Trust; Bose Corporation;Carlyle Custom Convertibles, Ltd.; Chevrolet Motors; Country Home Products, Inc.; Delta Air Lines; The Durst Organization; Dyson; Eileen Fisher; First Republic Bank; Ghirardelli Chocolate Company; Hofstra University; InterContinental Hotels & Resorts; Liberty Mutual Group; Lindal Cedar Homes; Lumber Liquidators; Merck & Company, Inc.; Patek Philippe & Company; Presto Services, Inc.; Room & Board, Inc.; Campari for Skyy Spirits; Starbucks Corporation; Walpole Woodworkers; White Flower Farm; and Winslow Management Company.

Meanwhile on a brighter note – the first totally off-grid building in the city of San Francisco has its groundbreaking today, 22nd April.

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The Literacy for Environmental Justice group will break ground for the Ecocenter at Heron’s Head Park, the first 100 percent off-grid building in San Francisco and the First Environmental Education Center in the city’s Southeast Sector. Mayor Gavin Newsom scheduled to attend.

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