June 1, 2010

Urban

My name is Krzysztof Lis, I live in Poland, and since 2005 I am interested in off-grid living. My off-grid journey started in 2006 when I bought my volkswagen T3 (vanagon) camper (RV) and equipped it with small flexible solar panel and solar charge controller.

Since January 2009 I am running a blog about off-grid living. Last month I was invited by Nick Rosen to write my articles here instead of running my own blog, and that’s how I ended up writing this. :)

During the following weeks I will be moving all my old articles to be published here, and when those articles are all moved, I will start posting new ones.…

June 1, 2010 6 Comments

Spirit

Can advertising save the world?

Advertising is arguably responsible for more damage to our planet than any other human activity. More than manufacturing. More even than oil and coal extraction. That’s because the £900 billion or so spent every year on advertising and marketing across the world fuels our desire for ‘stuff’ and keeps the consumerist flames burning bright.
But it is possible that advertising may soon shrug off its reputation as the bad guy when it comes to global warming. Just as advertising has been a major contributor to the world’s environmental problems, could it soon become a major part of the solution to those problems? Instead of destroying the world, can advertising help save it?

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June 1, 2010 1 Comment