November 8, 2004

Imagine this. In the future, you get in from a long, hard day. You open fridge a take out a slab of pasta and pop it into the microwave. Soon it goes ping, and you happily enjoy it with a nice glass of wine. If that doesn’t seem remotely high tech; think about that scenario again. What’s missing from that equation is the guilt inducing mass of packaging a ready meal normally produces. That’s because if WRAP, the Waste & Resources Action Program have their way, soon that packaging will be a thing of the past. And as they have just received 8 million from the government with the aim of reducing household waste by 310,000 tonnes by March 2006, it might happen sooner that you think.