November 24, 2012

Black Friday, preview of what’s to come? No thank you!

Black Friday, it’s something that some of us look forward to, for the rest of us it’s something to avoid like the plague, the consumerism, and sometimes the insanity. I can be counted in the latter group, I suppose it’s because of too many years working in retail and malls, being on the other side of the insanity that seems to possess people after eating all of that Turkey, dressing and pumpkin pie.

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Staying off the search engine’s grid

Admittedly, its hard to stay off all the grids all the time. Sometimes you worry about energy – another time its the pesky info-theft by the big companies after your marketing profile.

All major search engines collect, store and share search data – that is how they make much of their money. Some, such as Google claim that the data is held in a way which is “anonymous and untraceable” but that is not always the case. Certainly Google can assist any state or law enforcement organisation with a legitimate enquiry (for a small fee).

This data can also be accessed by rogue employees and, more scary, indirectly by advertisers. Most search engines send your search criteria along with details about your computer, location and IP address to the sites you click on, therefore allowing them access to data about you!

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