Now marketers want a piece of off-grid
Alleluyah – The London Sunday Times has discovered unplugging.
‘Welcome to our “always on” society,’ journalist Laura Atkinson informed readers yesterday.
‘Whether we like it or not, we’re now used to “bleisure” (the blurring of business and leisure). Our work lives bleed into our social lives, and being constantly connected — whether to our smartphones, tablets or just the office in general — is par for the course.
What if the constant wall of noise — Twitter, Facebook, email, conversations — means we’re never scratching beneath the surface, where our real creative juices lie?
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June 11, 2012
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